Connect Meta through AdKit
Authorize the Business Portfolio, ad account, Facebook Page, Instagram account, and dataset/pixel.
AdKit connection verifiedThe proposed Facebook + Instagram workflow
Here is exactly how your Meta ads will run.
Your team supplies approved content and business rules. A custom Hermes planning skill pack turns those facts into a proposed campaign. After approval, AdKit creates a paused Meta draft. You inspect and publish it; Meta delivers it; Hermes brings the next evidence-based decision back to you.
Pilot configuration: AdKit will be limited to Read-only for
analysis and Draft only for building. Hermes will not publish or start
spending; a named person makes the final decision in Meta Ads Manager.
Campaign status
Protected
01
Content checked
Product + tracking ready Done
Product + tracking ready Done
02
Plan reviewed
Budget + audience approved Done
Budget + audience approved Done
03
Paused Meta draft
Ready for your inspection Locked
Ready for your inspection Locked
04
Live delivery
Starts only after you publish Locked
Starts only after you publish Locked
Your teamCreates the contentFinished photos, videos, offers, and approved claims.
Hermes brainProposes the campaignUses approved facts, live results, and explicit decision rules.
AdKit connectorBuilds the paused draftReads Meta data and applies only the approved plan.
Your approverControls the spendReviews the exact budget and publishes during the pilot.
Watch the flow · 28 seconds
See one ad move from your content to Meta delivery.
This short walkthrough shows the complete pilot loop: your team supplies the content, Hermes proposes the decisions, AdKit builds a paused draft, you publish, and the next decision is based on results.
First · setup once
Before the first ad, we establish the facts and the limits.
This setup is completed once, then maintained. It prevents Hermes from guessing which products are profitable, which claims are approved, or how much it may propose spending.
One-time foundation
No campaign-building permission is enabled until these four checks are complete.
The outcome is a written operating policy, verified measurement, and two separated Hermes profiles: one that can read, and one that can only create paused drafts after approval.
Verify measurement
Confirm that website events, purchases or leads, URLs, and store totals can be reconciled.
Tracking baselineWrite the business rules
Eligible products, margins, stock, countries, approved claims, exclusions, targets, and stop rules.
Decision policyReduce access before first use
New AdKit connections are publish-capable by default. Set analyst to Read-only and operator to Draft only, then test the block.
Protected accessThe decision system
What actually decides which ads to propose?
AdKit is the connector, not the strategist. A custom Hermes skill pack combines your approved business facts with live read-only evidence, follows a fixed decision procedure, and produces a plan for human approval.
What the custom brain is made from
Four versioned inputs—not one giant prompt.
Changing numbers stay in structured data. The skill contains the planning method and output contract.
01
Five focused SKILL.md modulesBusiness context, campaign planning, diagnosis, creative intake, and change control.
02
Business policyOwner-approved products, economics, markets, claims, KPIs, exclusions, and caps.
03
Current snapshotsStock, landing pages, approved assets, tracking health, and read-only Meta results.
04
Experiment ledgerHypotheses, versions, spend, evidence windows, outcomes, and reusable learnings.
How one recommendation is produced
Five decisions, always in this order.
Hermes must show the inputs used, missing evidence, uncertainty, and the reason for every proposed setting.
01
EligibilityIs the product in stock, profitable enough, allowed in-market, and supported by approved content?
02
ObjectiveWhich approved business result and verified conversion event should this test optimize for?
03
Delivery hypothesisWhich audience rules, exclusions, Facebook/Instagram placements, and creative pairing are being tested?
04
Bounded testWhat daily cap, total cap, dates, attribution assumptions, and minimum evidence window apply?
05
Decision ruleWhat evidence will lead to keep, stop, scale, or test—and what remains uncertain?
Fail-safe rule: missing business fact means no plan; failed policy check means no draft; no human publish means no spend.
Then · repeat for every campaign
One ad moves through seven visible handoffs.
Every stage has an owner and a concrete output. If information is missing, the workflow stops and asks for it instead of silently filling the gap.
Approved content → live Facebook or Instagram ad → next decision
The exact proposed pilot workflow
Your content team
Uploads a complete ad pack
You provide the finished image or video, product page, offer, approved claims, target market, content rights, and any campaign deadline. Hermes does not create or alter the master content without permission.
OutputContent manifestAsset, product, destination, rights, offer, and owner.
Hermes analyst + AdKit · read-only
Checks whether the ad is ready
Hermes checks format, aspect ratio, rights, claims, destination URL, product stock, margin, eligible market, conversion tracking, and relevant campaign history. It returns either ready or a specific list of fixes.
OutputReadiness reportPass, fail, missing information, and the reason for each check.
Custom Hermes decision brain
Writes the complete campaign plan
The plan names the objective, campaign structure, audience hypothesis and exclusions, Facebook/Instagram placements, copy, CTA, URL, tracking, schedule, daily and total budget, primary metric, evaluation window, stop rule, and rollback.
OutputOne-page decision briefExactly what will be built, why, maximum spend, and how success is judged.
Named business approver
Approves, edits, or rejects the exact plan
Your approver sees the creative, audience, placements, dates, destination, budget ceiling, evidence, and stop rule. Approval is tied to that version; a changed budget or stale account state requires a new approval.
OutputApproved change requestNamed approver, timestamp, expiry, before/after, cap, and rollback.
Hermes operator + AdKit · draft-only
Builds the campaign inside Meta—paused
Only after approval, the operator rechecks the live account and creates the campaign, ad set, and ads in a paused state through the restricted AdKit MCP connection. It returns Meta IDs, a preview, and a change receipt. No delivery or spend begins.
OutputPaused Meta draftVisible in Ads Manager, with IDs, before/after record, and zero live spend.
Money boundary: nothing can spend before the named human publishes the approved Meta draft
Your approver + Meta
You publish; Meta reviews and delivers
Your approver opens the draft in Meta Ads Manager, checks it against the decision brief, and clicks Publish. Meta reviews the ads and, if accepted, enters them into its auction across the approved Facebook and Instagram placements. Meta—not Hermes—serves the ads and charges the account.
OutputLive or in-review campaignDelivery is constrained by the approved dates, geography, settings, and budget.
Hermes verifies, monitors, and proposes the next move
After launch, Hermes verifies status, links, tracking, budget, market, creative pairing, policy issues, and initial delivery. It then reads settled performance data, alerts on exceptions, and recommends keep, stop, scale, or test. Every change returns to Step 04.
OutputReport + next change requestEvidence window, affected IDs, recommendation, expected spend impact, and learning.
What “build the ad” means
Hermes prepares all three levels Meta needs to run an ad.
Meta Ads has a hierarchy. The campaign defines the business result, the ad set controls delivery, and the ad is what customers see.
A concrete illustration
What one campaign decision will look like.
This example explains the format, not a recommendation for your account. Real values will come from your products, economics, markets, and baseline data.
Example input from your team
A new 15-second product video is ready.
Instead of asking Hermes to “run ads,” your team supplies a small, complete pack.
AssetApproved 9:16 product video
DestinationWorking product page
OfferApproved offer and claims
MarketsCountries allowed by policy
Budget ruleOwner-approved daily and total cap
Campaign decision brief #014Needs approval
ObjectiveSales / purchaseOnly if purchase tracking was verified during setup.
Campaign structureOne controlled creative testPaused campaign, one ad set, approved ad variants.
Audience + placementsApproved market and exclusionsFacebook and Instagram placements named in the brief.
Budget + datesDaily cap × fixed test windowTotal spend can never exceed the signed ceiling.
MeasurementPrimary outcome + guardrailsPurchase cost/value plus tracking, stock, and landing-page health.
Decision ruleKeep, stop, scale, or testEvaluated after the agreed conversion-lag and evidence window.
The owner’s decision“Is this the exact content, audience, destination, schedule, and maximum spend I approve?”
Approval creates permission to build this paused draft only. It does not authorize Hermes to publish it, change other campaigns, or exceed the signed cap.
How your team runs it
Five simple actions—not a second full-time job.
Hermes performs the repetitive account reading, campaign preparation, and reporting. Your team stays responsible for content, business judgment, and the final spending decision.
Where you will see and manage it
01
Hermes workspaceRead the recommendation, evidence, budget, and next action.
02
AdKit dashboardReview the prepared draft, change details, access level, and receipt.
03
Meta Ads ManagerInspect the paused campaign, publish it, and view the live ads and spend.
Upload approved content
Add the asset, product link, offer, rights, and any deadline.
Read the one-page plan
Check the objective, audience logic, placements, budget, dates, and decision rule.
Approve, edit, or reject
Nothing proceeds until the named approver accepts the exact version.
Inspect and publish the paused draft
During the pilot, open Ads Manager, compare the draft with the brief, and publish it.
Choose the next action
Read Hermes’s evidence and approve keep, stop, scale, or another controlled test.
Hermes watches for exceptions.
- Broken or missing conversion tracking
- Spend spikes, zero delivery, or rejected ads
- Landing-page errors or unavailable stock
- Cost deterioration or creative fatigue
Your team reviews the next move.
- Results compared with the agreed target and evidence window
- Store outcomes, margins, returns, and stock considered
- Recommendation: keep, stop, scale, or test
- Any approved change returns through draft and publish
Clear ownership
Who makes each kind of decision.
The system reduces repetitive ad operations. It does not remove commercial judgment, creative ownership, Meta’s delivery role, or legal responsibility.
Creates and decides
- Produces and approves images, videos, offers, and claims
- Defines products, margins, stock, markets, goals, and budget limits
- Approves every campaign plan and material change
- Publishes Meta drafts during the pilot
- Owns brand, customer, financial, and legal judgment
Reads, prepares, and reports
- Checks content, products, tracking, and account history
- Proposes campaign structure, copy, audiences, budgets, and tests
- Creates only approved, paused drafts through a restricted operator
- Verifies launches, monitors exceptions, and maintains the experiment history
- Explains evidence, uncertainty, spend impact, and the next recommendation
Reviews and delivers
- Reviews ad eligibility under Meta’s platform policies
- Runs the auction and serves ads across approved Facebook/Instagram placements
- Optimizes delivery within the published campaign settings
- Charges the ad account according to delivery and the configured budget
- Returns spend, reach, click, event, and conversion reporting
Behind the scenes: what will be connected?
AdKit ↔ Meta AdsAd account, Facebook Page, Instagram account, and dataset/pixel connected through AdKit.Read-only + Draft only
Content sourceA controlled folder, DAM, or simple intake form for approved assets and metadata.Approved assets only
Store and productsProduct, price, margin, stock, returns, destination, and eligibility data.Curated/read-only
MeasurementMeta Pixel/CAPI, website events, store outcomes, and optional analytics.Aggregated/read-only
The safety contract
Nothing spends money merely because an AI suggested it.
The analyst can read and recommend. The operator can prepare an approved paused draft. Human approval and publishing form the money boundary. These limits are enforced with account permissions, allowlisted tools, policy checks, and logs—not just written in a prompt.
AdKit analyst = Read-only
AdKit operator = Draft only
Human publish during pilot
Daily and total budget caps
Approved countries and products
No raw customer data in prompts
No billing, admin, delete, or export tools
Receipt, rollback, revocation, and kill switch
Change request #014Needs approval
Launch approved creative test
Facebook + Instagram · Paused draft only
Why nowNew approved product video is ready
Evidence linkedSpend impactWithin signed campaign and account limits
CappedRollbackPause draft or campaign; preserve receipt
ReversibleEdit / rejectApprove paused draft
30-day implementation
We prove the data and controls before trusting the routine.
Thirty days can validate safety, workflow quality, and time saved. Reliable profitability conclusions may require more data, depending on sales volume and conversion lag.
Foundation
Connect Meta through AdKit, reduce access, verify events, document rules, set caps, and name the approver.
Shadow analyst
Hermes reports and proposes only. Every metric, ID, and recommendation is checked against its source.
Paused drafts
Approved requests become paused Meta drafts. Your team inspects and publishes each one manually.
Controlled routine
Run the complete weekly loop, review safety and usefulness, then decide whether any narrow automation is warranted.
What we need from you
Five inputs turn this model into your actual setup.
Until these are supplied, campaign examples remain illustrative. The build should never invent missing economics, access, policy, or budget decisions.
Business basics
Website, operating countries, primary goal, offers, and named approver.
Product economics
Prices, margins, stock, returns, priorities, and any products that must be excluded.
Meta + AdKit access
Business Portfolio, ad account, Page, Instagram account, dataset, campaign history, and permission owner.
Approved content
Images, videos, usage rights, claims, offers, destinations, and brand guidance.
Pilot policy
Total budget ceiling, campaign caps, target outcome, stop rules, and response owner.
Common questions
Direct answers about control and delivery.
How does an ad actually go live?
After your team approves a campaign plan, Hermes creates a paused draft in Meta Ads Manager. A named approver compares that draft with the plan and clicks Publish. Meta then reviews the ad and, if eligible, starts delivery within the approved settings and budget.
Is AdKit deciding the products, audiences, placements, and budgets?
No. AdKit supplies the read-only and draft-building connection. The custom Hermes skill pack—led by the campaign planner—recommends those settings from your approved business policy, current data, and experiment history. A hard validator checks the plan, and your team approves the exact product, audience rules, placements, dates, and maximum spend.
What happens if a live ad performs badly?
Hermes flags the issue and prepares an evidence-based recommendation. Unless a separately approved emergency rule exists, it does not silently change or pause the campaign. The next action—keep, stop, scale, or test—returns through the same approval path.
Does our team still need to use Meta Ads Manager?
Yes, during the pilot. Your approver uses Ads Manager to inspect and publish paused drafts. Most campaign preparation and reporting happen through the workflow, so the team should not need to manually build each campaign from scratch.
Does this guarantee better results or fully replace an agency?
No. It can replace much of the repetitive reporting, preparation, drafting, checking, and documentation. It cannot guarantee demand, creative quality, offer strength, tracking quality, or profitability. A specialist remains useful for major strategy changes, complex measurement, regulated categories, or when nobody internally can own approvals.
The proposed outcome
Review the workflow again